Sycle is a mobile application designed to facilitate bicycle rentals in Islamabad, aiming to reduce car dependency and promote sustainable urban mobility. Targeting commuters, students, and eco-conscious users, the app offers a seamless booking experience, making cycling a convenient and accessible alternative to driving. I was commissioned to design the brand identity and application product design, ensuring a visually compelling and user-friendly experience that aligns with Sycle’s mission of fostering a greener, healthier city.