Overview

Sher Designs came to us at a pivotal point in their journey — a moment of transformation. With a growing presence in the world of architecture and interiors, they were ready to elevate their brand to reflect who they’ve become and the direction they’re headed in.

The Challenge

The previous identity no longer aligned with the studio’s evolving vision. As Sher Designs matured, their work had become more refined, intentional, and expressive — yet their visual identity hadn’t kept pace. They needed a brand system that could match the sophistication and thoughtfulness of their design philosophy.

Our Approach

We started with strategy — understanding the values, tone, and ambition of Sher Designs. The goal was to create a brand that feels timeless yet modern, rooted in clarity and design sensibility.

The visual identity was built around clean lines, structured typography, and a confident yet minimal color palette. The logo takes inspiration from architectural forms — merging precision with elegance, just like their work.

Every touchpoint, from social templates to stationery, was designed to reflect a cohesive, elevated presence.

The Outcome

The new identity for Sher Designs marks a bold yet authentic evolution. It positions the studio as a modern design house with a strong point of view — one that’s ready to grow, connect, and create with purpose.

Sher Designs enters this new chapter with a renewed sense of clarity and a brand that finally mirrors the beauty of the spaces they design.