Ayes – Hong Kong
2023
Client
Ayes
About project
We were commissioned to develop a cohesive brand identity and digital presence for AYES, a fashion-forward platform redefining self-expression through co-creation and individuality.
The challenge was to translate AYES’ bold philosophy into a compelling visual identity and an engaging online experience. The brand needed to stand out in the fashion industry while maintaining a seamless user experience that fostered community engagement. From defining a strong brand narrative to crafting a distinctive design system, every touchpoint had to reflect AYES’ commitment to uniqueness and empowerment.
Ziom Studio brought this vision to life by developing a striking brand identity and an immersive digital presence. We designed a bold, fashion-forward aesthetic that set AYES apart, with a seamless online experience that enhanced user interaction. From social media content and motion design to premium packaging and a cohesive visual language, our work ensured that AYES’ identity was as distinctive as the individuals it empowers.

